1. Investment Snapshot
2. Thesis
3. Valuation & Price Target
4. Business & Product Moat
5. People & Governance
6. Market & Macro
7. Financial Quality
8. Risk Register
9. Prediction Market
10. đť•Ź Posts
Discussion
1. Investment Snapshot
2. Thesis
3. Valuation & Price Target
4. Business & Product Moat
5. People & Governance
6. Market & Macro
7. Financial Quality
8. Risk Register
9. Prediction Market
10. đť•Ź Posts
Discussion
1. Investment Snapshot
2. Valuation
Discussion
Symbol
HFE
Sector
Consumer
Subsector
Diversified Consumer Services
Offer Range
—
Shares Offered
3.2M
Shares Outstanding Pre-IPO
20M
23.2M
$213.4M
13.8%
Implied Upside vs Midpoint
Description
Founded on January 13, 2012, we are one of the market participants with the high revenue in the highly fragmented Hong Kong investment education market. According to the BARENTSZ & CRI’s report, we ranked third among investment education service providers focusing on retail investors and high-net-worth clients in Hong Kong in terms of revenue in 2024. We are dedicated to providing high-quality courses and programs on financial markets, stock trading, portfolio management, fundamental analysis and investment strategies tailored to meet the diverse appetite for investment success of our customers. We operate through our Operating Subsidiary, Hao Feng, which has established itself in the education market in Hong Kong. Since 2012, we have leveraged our experience and expertise in asset management by setting up an independent financial education tuition center in Hong Kong, aimed at delivering both online and in-person training to individual investors with practical financial knowledge. Our tuition center operates solely in the financial education sector, generating revenue from periodic tuition fees and workshops. Our founder, the Controlling Shareholder, is a seasoned asset management veteran with over 16 years of experience in asset management and is a Type 9 license holder (permitted to carry out asset and fund management regulated activities) awarded by the Hong Kong Securities and Futures Commission. His expertise brings institutional perspective straight from the first-hand source, pulling in hands-on experiences from managing investment portfolios. His real-world experience complements traditional textbook-based learning, equipping our clients with actionable strategies alongside foundational concepts. Our financial education courses include both in-person and online classes on topics such as trading, risk analysis and market strategies, the culmination of which will allow our customers to obtain investment knowledge and experience that will be beneficial for their career advancement in the field of investments and finance. Our customers are mainly annual subscribers of our online and on-site lessons, which have grown steadily throughout the years of our operations. --- Our principal executive office is located at Flat/Room A, 17/F, Legend Tower, 7 Shing Yip Street, Kwun Tong, Hong Kong. Our telephone number is (+852) +852 93335711. Our registered office in the Cayman Islands is located at the office of Harneys Fiduciary (Cayman) Limited, 4th Floor, Harbour Place, 103 South Church Street, PO Box 10240, KY1-1002, Grand Cayman, Cayman Islands. Our agent for service of process in the United States is Cogency Global Inc., located at 122 East 42nd Street, 18th Floor New York, NY 10168.